You only have a few seconds to convince a visitor to stay on your website . Most visitors arrive on your homepage and scan it for cues to tell them it is the answer to their needs. Your homepage must answer the ‘What’, ‘Who’, ‘How’ and ‘Wow’. Your layout, imagery and words all must combine to engage, excite and encourage visitors to go deeper into your website. This article outlines steps to achieve these goals and help ensure your homepage does capture visitors.
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